Welcome to Ad- Momentum Racing. The company was formed as a new breed of sports management in particular for worldwide Motor Racing. We believe that there is a gap between the numerous and most often very professional Motor racing sports teams and the advertising and marketing world that can offer international sponsors the most for their contributions to this adrenalin pumping sport and its enthusiasts.

So where do we fit in?

As Managing director, president of the company I have the great pleasure of combining Racing driver, Motor sports management teams, amongst many others and some 25 years of  advertising, marketing and advertising skills being my personal background.  In this way though the motor sports teams may be great in what they do, however they are focused more on the mechanical and organisational side of motor sport racing With this new union and vast experience in Adverting, marketing and promotions’ we can push and bring top of mind to world viewers and make stand out the racing event drivers etc in order to give our sponsors the best value or ‘bang for your buck” to maximise adverting hits and exposure at the lowest cost in most cases.

For example... The acropolis rally is expected to have approximately 1 billion TV viewers world wide.  Ad-Momentum Racing promote in such a way to get maximum exposure compared to others. How? By putting it on the Ritz. By that we mean we put on shows, displays, exhibition, create controversy etc and all those wonderful marketing techniques that keep the worlds vision focused on us. The races themselves are exciting unto themselves and the lead up to is just as important. Simple really if you have the skills. By putting on events and various shows combined with the right publicity people stay better informed get close to touch and feel what’s forthcoming whilst  becoming better informed of the event,  drivers etc  all the while building up the excitement, thrill and anticipation of what’s to come.  In the case of Acropolis rally given the numbers of viewers the advertising and in advertising cost can offer the international sponsor super low costs of per single exposure. Done correctly and for the major sponsors, the value is hard to beat in any form of advertising and marketing programme.

In closing let me say I am extremely proud to make my very first event the 2021 Acropolis Rally. Being of Hellenic origin and partaking and racing the rally of the Gods and in the home of the gods, send a lovely shiver of pride and love through our beings.

Looking forward to seeing you all there.

Best regard to all.

John Christou

Managing Director

Ad-Momentum Racing